Ascona Retail Ltd plans to build new holiday lodges and reduce caravan pitches to enhance tourism at the Forge Motel site.

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Exciting plans are in the works for a major development near St Clears! Ascona Retail Ltd has submitted proposals to construct new holiday lodges while reducing the number of caravan pitches at the Forge Motel and service station off the A40.
The plan includes building ten two-bedroom and four three-bedroom holiday lodges, along with ten touring caravan pitches. Curious about what this means for the local area? Let’s dive in!
What’s in Store? Proposed Developments and Design Details
The design and access statement reveals that the current tourist facilities, including the Firehouse restaurant and several chalets, are showing their age but still serve their purpose. The proposal insists that the scale of the new development complements the existing structures beautifully.
Isn’t it reassuring to see a commitment to modernization while respecting the past?
Currently, the site is nicely shielded by hedges and trees, and Ascona Retail Ltd plans to keep these natural barriers intact. However, they will remove any diseased ash trees. For every tree taken down, the company has pledged to plant three new ones, along with additional hedging to enhance the area’s greenery. Isn’t it great to see development plans that prioritize the environment?
To top it off, a small toilet and shower facility is planned to cater to the caravan pitches, boosting the amenities for visitors. There’s already been planning permission for the site’s redevelopment, but this new application aims to change the layout by reducing the number of caravan pitches from 33 to 10. This adjustment is meant to make room for the proposed lodges in the back section of the property. Sounds like a win-win, right?
Community Concerns and Regulatory Compliance
Ascona Retail Ltd has proactively engaged with the community through a pre-application consultation, uncovering some local concerns. One landowner has requested secure fencing because of livestock in nearby fields, while worries about potential fly-tipping from visitors have also been raised. How do you think these issues could be addressed effectively?
In response to the initial consultation, Natural Resources Wales (NRW) has asked for more information about groundwater and pollution prevention. The applicant assures that they are on top of necessary repairs to existing fencing and will provide NRW with the requested environmental information. Transparency is key in these situations, don’t you think?
At present, council planning, highway, and drainage officers are reviewing the application. The local community is encouraged to share their thoughts on the proposals. Located on the westbound side of the A40, just east of St Clears, The Forge Motel, restaurant, and petrol station are easily accessible for visitors. Will the community support these changes?
What’s Next? Next Steps and Timeline
The planning process is still ongoing, and the public can voice their opinions on the proposed changes. As the situation evolves, updates will be shared to keep everyone informed about this exciting tourism initiative. Ascona Retail Ltd’s commitment to enhancing local facilities while addressing community concerns reflects a proactive approach, balancing development with environmental stewardship. What are your thoughts on this project? Stay tuned for more updates!




