The Rise of Formula One Driver Partners: Emerging Stars in Their Own Right In recent years, the partners of Formula One drivers have begun to capture the spotlight, establishing themselves as influential personalities in their own right. Their growing visibility on social media, participation in high-profile events, and contributions to various industries have transformed them into prominent figures beyond the racetrack. As they embrace their roles, these partners are not only supporting...
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In the world of Formula One, the spotlight has traditionally been on drivers and their high-speed pursuits. However, the dynamic is changing as the partners of these elite athletes increasingly gain visibility. Shows like Drive to Survive on Netflix have captivated fans, drawing attention to the intriguing lives of drivers’ significant others, often referred to as WAGs (wives and girlfriends).
This cultural shift has led to a surge in visibility for these women, who are leveraging their platforms to create brands and build substantial social media followings. As they transition into influencers, the question arises: who among these partners holds the greatest influence within the paddock?
New faces and their growing influence
One of the latest entrants is Lauren Fitzsimmons, linked to driver Isack Hadjar. Their relationship surfaced when both shared similar photos from a recent trip to Tokyo. Known as an extrovert, Fitzsimmons has quickly become a recognizable figure in the paddock, reportedly beginning their romance during the Monaco Grand Prix.
With over 18,000 followers on Instagram, her visibility is growing, yet remains modest compared to others.
Behind-the-scenes narratives
Another promising figure is Alicia Torriani, who is dating Ollie Bearman from Haas. Although her Instagram is private, her family’s ties to the prestigious Monaco Asset Management firm suggest a life steeped in luxury. Torriani works for an athlete support agency co-founded by her father, demonstrating her deep connection to the sport.
Meanwhile, Lily Zneimer, in a relationship with Oscar Piastri, exemplifies a blend of private life and ambition. The couple met at Haileybury boarding school, and Zneimer excels academically while pursuing an engineering degree, hinting at a potential future in motorsport.
Hannah St John, dating Liam Lawson, has taken an innovative approach by launching a YouTube channel. With a follower count of 202,000 across her platforms, she aims to showcase her experiences in the F1 world, drawing inspiration from fellow WAGs who have successfully navigated social media.
In a similar vein, Elisa Babickova, girlfriend of Kimi Antonelli, brings her own karting background to the table, making her insights particularly valuable. With 195,000 followers, her role as a content creator and supportive partner has garnered attention.
Branding and entrepreneurship
At the forefront of the WAGs making a significant impact is Rebecca Donaldson, linked to Carlos Sainz. This Scottish model has successfully transitioned into the influencer space, forming partnerships with major brands like De Beers and Dior Beauty. Her journey highlights a shift towards branding and entrepreneurship among many in the paddock.
Conversely, Flavy Barla, a medical student and girlfriend of Esteban Ocon, promotes health initiatives while balancing her studies. Her ability to intertwine her academic pursuits with her role in the F1 world represents a new wave of WAGs who are active participants in their narratives.
Established figures and their business acumen
Kelly Piquet, girlfriend of Max Verstappen, have capitalized on their motorsport backgrounds to forge substantial brand partnerships. Piquet, from a racing dynasty, has utilized her influential status to secure high-profile deals while navigating her new role as a mother.
This cultural shift has led to a surge in visibility for these women, who are leveraging their platforms to create brands and build substantial social media followings. As they transition into influencers, the question arises: who among these partners holds the greatest influence within the paddock?0
This cultural shift has led to a surge in visibility for these women, who are leveraging their platforms to create brands and build substantial social media followings. As they transition into influencers, the question arises: who among these partners holds the greatest influence within the paddock?0
