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Shetland’s Up Helly Aa festival attracts global visitors

The Up Helly Aa festival draws thousands to Lerwick, showcasing Viking traditions and community spirit.

Colorful scene from Shetland's Up Helly Aa festival
Experience the vibrant atmosphere of Shetland's Up Helly Aa festival, a celebration of Viking heritage.

Every year, the Up Helly Aa festival in Shetland becomes a beacon for tourists from around the globe, eager to witness one of Europe’s largest fire festivals. This year, thousands have flocked to Lerwick, the capital of Shetland, to partake in the vibrant celebration of Viking heritage and Norse traditions.

With visitors arriving from as far away as Canada, the festival has become a cultural phenomenon that showcases the unique spirit of the Northern Isles.

Celebrating Viking heritage in Lerwick

The Up Helly Aa festival is a spectacular event that culminates in the burning of a Viking longship, a tradition that pays homage to Shetland’s rich history.

This year’s procession is led by Guizer Jarl Calum Grains, who, in his role as chief executive of Lerwick Port Authority, embodies the community spirit that the festival represents. Accompanied by family members, including his daughter Colleen and son Ian, Grains’ leadership highlights the familial bonds that are central to the festival’s celebrations.

A global gathering of festival-goers

Among the attendees are Derrick Hankel and Micheline Lajoie, a retired couple from Ontario, Canada, who traveled over 3,000 miles to experience the festival. Their journey began with a visit to Ireland before arriving in Shetland, marking their first trip to Scotland. Derrick expressed his excitement about the stunning landscapes of Shetland, noting the unique absence of trees and the breathtaking scenery. “It’s striking that there are no trees here,” he remarked, reflecting on the island’s rugged beauty.

Increasing popularity and community involvement

The Up Helly Aa festival has seen a remarkable increase in visitor numbers, with Ryan Leith, who is set to be the Guizer Jarl in 2027, noting that attendance has “increased tenfold” in recent years. This surge in popularity has attracted people from various parts of the world, including the United States, Australia, and even Asia. The festival not only celebrates Shetland’s Viking roots but also fosters a sense of community and connection among attendees, as families and friends gather to partake in the festivities.

As the night approaches, excitement builds for the grand spectacle that awaits. The cacophony of horns, the vibrant costumes, and the fiery display of the burning longship promise an unforgettable experience for all who attend. The Up Helly Aa festival is more than just a celebration; it is a testament to the enduring legacy of Viking culture and the communal spirit that thrives in Shetland.


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