John and Dorte McPhun celebrate their book shop's growth in Forres.
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From dream to reality: The journey of Under The Leaves
In the quaint town of Forres, Scotland, a couple’s dream has bloss into a thriving business. John and Dorte McPhun, who met at Aberdeen University, shared a passion for literature and a vision of opening their own book shop.
After settling in Forres, they realized the town lacked a dedicated space for book lovers, prompting them to take the leap and establish Under The Leaves.
A successful first year
Since opening their doors on January 2, 2024, Under The Leaves has quickly become a cherished part of the community.
The couple’s commitment to providing a welcoming environment for readers has resonated with locals, leading to a surge in popularity. Just one year into their venture, they have moved to a larger unit at 30 High Street, effectively doubling their floor space to accommodate the growing number of customers.
Community support and future aspirations
John McPhun expressed gratitude for the overwhelming support they have received since launching their book shop. He noted that the enthusiasm from the community has been palpable, especially given the absence of a book shop in Forres for some time. “People are so positive about a book shop being back on the High Street,” he remarked, highlighting the importance of fostering a vibrant local economy.
The decision to relocate was driven by the desire to enhance the shopping experience for customers. The original space, while charming, presented challenges in terms of accessibility and customer flow. With the new unit, the couple envisions hosting events and creating a hub for literary enthusiasts. “It’s just about being able to get more people in here,” John explained, emphasizing their commitment to community engagement.
Looking ahead: A bright future for Under The Leaves
As they settle into their new location, John and Dorte remain optimistic about the future of Under The Leaves. The couple has already noticed an influx of curious visitors eager to explore their expanded offerings. “It’s been wonderful,” John said, reflecting on the positive reception from the community. The couple’s vision extends beyond merely selling books; they aim to cultivate a sense of belonging among local residents.
With a supportive network of fellow shopkeepers and cafes on the High Street, Under The Leaves is poised to thrive. “Everybody looks out for each other,” John noted, underscoring the collaborative spirit that defines the local business landscape. Together, they are committed to revitalizing the High Street and ensuring it remains an engaging destination for both residents and visitors.
