Exploring the life and career of Geoff Aberdein, a key figure in Scottish politics and business.
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Geoff Aberdein: From childhood tragedy to political strategist
Geoff Aberdein’s life story is a testament to resilience and ambition. At just nine years old, he faced a devastating loss when a freak electrical storm destroyed his childhood home in Aberdeen.
In the aftermath, he took on the role of ‘family spokesperson,’ giving a statement to the Press and Journal, a moment that foreshadowed his future in communication and public affairs.
Early influences and political awakening
Growing up in a family divided by political ideologies—his father’s passionate nationalism clashing with his mother’s conservative Buchan farming roots—Geoff learned early on the importance of respecting opposing views.
His interest in politics blossomed during his school years, where he engaged in spirited debates and mock elections. The late 1990s, marked by the devolution movement, provided the perfect backdrop for his burgeoning political aspirations.
Geoff pursued a degree in politics and international relations at Aberdeen University, where a chance encounter with Alex Salmond at an airport would change the course of his career. Seeking a quote for his dissertation, he struck up a conversation that led to an unpaid position in Salmond’s constituency office, setting the stage for his rapid ascent in the political arena.
Climbing the political ladder
By the age of 22, Geoff became the head of press for the Scottish National Party (SNP) at Westminster, a role that thrust him into the heart of UK politics during a tumultuous period. He navigated the complexities of media relations amidst significant events like the Iraq War and the cash-for-honours scandal. His ability to secure media coverage for the SNP was pivotal, as the party sought to elevate its profile on the national stage.
Geoff’s dedication and strategic thinking caught the attention of Salmond, who invited him to join the leadership team for the 2007 campaign. The SNP’s unexpected victory and subsequent majority in 2011 marked a significant milestone in Geoff’s career, solidifying his role as chief of staff to the First Minister. Reflecting on this period, he recalls the exhilarating yet exhausting nature of the work, where each day presented new challenges and opportunities.
A shift to the business world
Despite his success in politics, Geoff recognized a gap in his understanding of economic issues. This realization prompted him to transition to the private sector, joining Aberdeen Asset Management as the global head of public affairs. Working closely with CEO Martin Gilbert, Geoff gained invaluable insights into the business world, bridging the gap between politics and finance.
In 2022, he co-founded True North Advisors, a strategic advisory firm that focuses on public policy and communications. With a commitment to supporting the north-east of Scotland, the firm has quickly established itself, generating £2 million in annual turnover and employing a team of specialists dedicated to enhancing the region’s economic landscape.
Staying connected to politics and community
Outside of his professional endeavors, Geoff remains engaged in politics through the Holyrood Sources podcast, where he discusses Scottish political issues with co-hosts Calum McDonald and Andy Maciver. This platform not only satisfies his political curiosity but also enhances his understanding of diverse perspectives, which is beneficial in his business dealings.
As a father to two-year-old Lucas, Geoff balances family life with his career, cherishing the moments spent with his fiancée, Kasia. His journey from a childhood marked by loss to a successful career in politics and business exemplifies the power of resilience and the importance of community engagement.
