Sylvester Stallone is a new brand ambassador for the Italian luxury brand of pens, Montegrappa.
The brand announced the recent partnership between the two, although the actor has been a fan of the pens for about 15 years.
Stallone will become a Montegrappa ambassador, and will become part of the new 2011 Montegrappa range marketing program.
Many famous celebrities have been either customers or brand ambassadors of Montegrappa, from heads of state, to business leaders, sports stars and entertainment personalities.
Montegrappa pens have been used by authors as renowned as Ernest Hemingway and Paulo Coelho.
The pens are still manufactured in Italy at the Bassano del Grappa facilities, and the company will soon celebrate 100 years of history.
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