Bizarre publicity stunt in Milan: hot Italian footballer to live in department store by Bikkembergs

We have some more gossip from Italy and a look at some hot Italian footballers this Friday, in a bizarre move from stylist Dirk Bikkembergs.
Bikkembergs is known as the “stylist for football fashionistas”, according to the Corriere, and he has certainly outdone himself in this initiative.
Italian footballer Andrea Vasa, who plays for Brera Calcio, will be the first tenant in a house that is actually a department store.

The footballer will live in Piazza Cavour, Milan, in a store that includes 15 windows and 1300 square metres of space across three floors.
Vasta’s loungeroom will be in the pullover section, his bedroom with the jackets and trousers and the bathroom will have the obvious choice of the underwear and night wear section.
The 30-year-old Italian model and footballer has said that he is quite shy (really?!) but is prepared to live in the shop among the shoppers, but that he will close the shower curtain when showering (perhaps to the disappoint of female shoppers…).

Apparently he won’t find customers at all annoying.
In the end, he says he doesn’t currently have a girlfriend, so we assume that makes this okay.

Andrea Vasta will be well set-up though, with a garage and gym area, but there is no mention of a kitchen.
The initiative is designed to promote Bikkembergs’s new store, and while he might not get many customers, he should certainly get plenty of voyeurs.
Maybe they’ll buy something on their way out…