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Why Benidorm remains a beloved destination for repeat visitors

Mark and Karen Gregory share their love for Benidorm after 25 visits, revealing what keeps them coming back.

In a world where travel trends shift like the tides, have you ever wondered why some destinations continue to attract visitors year after year? Benidorm, often portrayed as a hotspot for rowdy tourists, has its fair share of critics. Yet, for Mark and Karen Gregory, this Spanish enclave has transformed into a beloved vacation home.

With 25 visits since 2018, their story raises an intriguing question: what really lies beneath the surface of this often-maligned resort?

Unpacking the Numbers Behind the Love

Mark and Karen spend around £6,000 each year on their trips to Benidorm, totaling an impressive £30,000 over their 25 visits.

While the media commonly depicts Benidorm as a playground for party-goers, the Gregorys have discovered a different narrative. They’re not excessive drinkers but appreciate the affordability of local beverages—think pints for just 80 cents and €2 bottles of cava.

But why does this matter? It’s crucial to consider the economics of their choice. The couple typically visits during the offseason, when costs drop by 30-40%—not just for accommodations but also for dining and entertainment. This savvy approach to timing illustrates a keen awareness of value, allowing them to enjoy a lively nightlife filled with live music and tribute acts while steering clear of the chaos that comes with peak tourist seasons.

Their experiences highlight a broader truth: successful travel experiences often depend on cost management, timing, and the ability to find joy in familiar places. Many travelers overlook these essential factors, which can lead to dissatisfaction and even overwhelm in new environments.

Lessons from Repeated Visits

Mark’s reflections on their trips unveil valuable insights for any traveler or entrepreneur. Their loyalty to specific spots, like the Western Saloon and Country Ribs, speaks volumes about the comfort that familiarity brings. They’ve developed a routine that not only enhances their enjoyment but also helps them manage their travel expenses.

This preference for familiarity can be likened to the concept of product-market fit in the startup world. Just as companies refine their offerings based on customer feedback, travelers can optimize their experiences based on past visits. The Gregorys’ strategy of returning to known venues allows them to avoid the trial-and-error phase that often accompanies exploring new places.

Moreover, their story is a reminder that not every travel experience needs to be novel or adventurous. Sometimes, the most rewarding moments arise from knowing exactly what to expect—like relishing a Meat Loaf tribute act at Jokers or indulging in a curry from Katmandu Curry House. This approach helps mitigate the churn rate of travel fatigue, enabling them to savor each journey rather than merely endure it.

Takeaways for Future Travelers

So, what can we learn from Mark and Karen’s love affair with Benidorm? First, think about the economic implications of your travel choices. Timing your visits during off-peak seasons can significantly enhance your overall experience while cutting costs.

Next, embrace the power of familiarity. Establishing a routine in a destination can create a sense of belonging, making each return feel like coming home. This is particularly beneficial for those who may feel overwhelmed by the constant urge to explore new places.

Finally, don’t let popular opinions or stereotypes cloud your judgment. The Gregorys encourage potential visitors to form their own assessments instead of relying on preconceived notions. Just like in business, where data-driven decisions outweigh hype, the same goes for travel—experience it firsthand before making any conclusions.

In conclusion, the journey of Mark and Karen Gregory encapsulates the idea that sometimes, the best travels lead us back to the places we love the most.


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