Meghan Markle has officially launched her latest rosé wine, featuring a blend of soft fruit notes and a unique minerality.
On Tuesday, Meghan Markle, the Duchess of Sussex, marked an exciting new chapter by launching her latest venture: the As Ever Napa Valley Rosé 2024. This new rosé follows the overwhelmingly successful previous vintage, which flew off the shelves in just an hour.
Crafted in the picturesque Napa Valley, the new wine aims to capture the same delightful essence as its predecessor, boasting soft stone fruit notes coupled with a gentle minerality. Who wouldn’t want to sip on that?
Details of the Launch
An engaging video on her Instagram account shows Meghan popping open the very first bottle of her new rosé, aptly labeled “Bottle #1,” surrounded by stunning arrangements of pink and cream flowers. With palpable excitement, she wrote, “Here we go! First bottle off the line! Toasting to a beautiful day: Our Napa rosé is live @aseverofficial.” This enthusiastic announcement is more than just a product launch; it’s a proud moment for Meghan as she continues to cultivate her brand.
The As Ever Napa Valley Rosé 2024 is priced at over £67 for a minimum order of three bottles, and is currently available exclusively to customers in the United States. The wine comes in a clear bottle, beautifully adorned with a white and gold-rimmed label, and has an alcohol by volume (ABV) of 13.5%, which is slightly lower than the previous vintage. Have you ever tried a wine that looks this elegant?
Production and Availability
Similar to the 2023 edition, the new rosé can only be purchased in sets of three, six, or twelve bottles. The pricing structure is as follows: three bottles for $90 (about £67), six bottles for $159 (approximately £119), and twelve bottles for $300 (around £225), which includes discounts for larger orders. This exclusive pricing reflects Meghan’s commitment to providing a premium product that feels special. Would you splurge on a bottle for a special occasion?
Meghan’s journey into the wine industry began after she and Prince Harry made the move to California five years ago, seeking a fresh start away from royal duties. Their choice of Napa Valley, renowned for its breathtaking vineyards and top-notch wines, highlights the couple’s focus on entrepreneurship and personal branding. In a recent Instagram post, Meghan fondly reflected on her birthday celebrations, expressing gratitude to her husband and loved ones for making her day special—just another way she’s connecting with her new life in America.
Community Engagement and Future Plans
The launch of the As Ever Napa Valley Rosé 2024 isn’t just a personal triumph for Meghan; it also underscores her commitment to engaging with her community and supporting local industries. Described as “thoughtfully curated by Meghan,” the wine is meant to be savored with loved ones, echoing her brand ethos of connection and togetherness. Isn’t it refreshing to see a public figure prioritize community?
As Meghan continues to roll out her wine releases, her growing influence in the beverage industry showcases her adaptability and sharp business sense. With each successful launch, it’s exciting to think about what she might do next. The Duchess’s journey from royal life to entrepreneurship is not just inspiring; it’s a testament to her resilience and innovative spirit. What will her next move be?
