Meghan Markle introduces her latest wine, As Ever Napa Valley Rosé 2024, following a sold-out previous release.
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The Duchess of Sussex, Meghan Markle, has just unveiled her latest creation: the As Ever Napa Valley Rosé 2024. Celebrating with a toast to a “beautiful day,” this new wine follows the incredible success of her prior rosé, which sold out within just an hour of its launch last month.
Can you believe it?
What’s New with This Release
On Tuesday, Meghan introduced the As Ever Napa Valley Rosé 2024, describing it as capturing the same “soft notes of stone fruit, gentle minerality, and a lasting finish” that made its 2023 predecessor so popular.
In a video posted on her Instagram, we see her uncorking the very first bottle, aptly labeled “Bottle #1.” She’s surrounded by stunning bouquets of pink and cream flowers, adding a touch of elegance to the moment. With enthusiasm, she shared, “Here we go! First bottle off the line! Toasting to a beautiful day: Our Napa rosé is live @aseverofficial.” This heartfelt message really shows her personal connection to the wine.
The new rosé is priced at over £67, but you’ll need to order at least three bottles to make a purchase. Currently, it’s only available to U.S. customers, as shipping is limited to American addresses. A promotional post on the company’s Instagram showcased the As Ever-branded corks, inviting wine lovers to “Enjoy your last sips of summer with the newest vintage of our beloved Napa Valley rosé.” This clever marketing strategy seems aimed at creating an exclusive experience for buyers.
Wine Characteristics and What the Market Thinks
The As Ever Napa Valley Rosé 2024 comes in a clear bottle adorned with a chic white and gold-rimmed label. With an alcohol by volume (ABV) of 13.5%, it’s slightly lower than last year’s vintage. Just like before, this wine is available only in sets of three bottles or more. Pricing options include three bottles for $90 (around £67), six bottles for $159 (approximately £119 with a 12% discount), and a dozen for $300 (roughly £225 with a 17% discount). Quite the investment, right?
Five years ago, Meghan and her husband, the Duke of Sussex, made the leap to California after stepping back from royal duties. Their choice of Napa Valley—about 50 miles from San Francisco—speaks volumes about their commitment to a wine-loving lifestyle. This region is famous for its vineyards, making it the perfect backdrop for Meghan’s venture into the wine world.
Personal Touches and What’s Next
In a recent birthday post on Instagram, Meghan took a moment to reflect on the past 24 hours, expressing gratitude to her husband, friends, and family for making her day special. She also thanked her supporters, saying, “To those of you I don’t know, but who send love every day – thank you so much. Please know I feel it and appreciate it.” This personal touch really resonates with her audience, reinforcing her image as relatable and appreciative.
Ultimately, the launch of the As Ever Napa Valley Rosé 2024 marks another step in Meghan Markle’s journey in the wine industry. With her personal engagement, smart marketing approach, and dedication to quality, it looks like this new venture is poised for success. Are you ready to raise a glass to that?
