A deep dive into the beauty habits of Londoners, highlighting the most popular products and regional preferences.
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In a recent study that dives deep into beauty trends among Londoners, Superdrug has revealed the city’s favorite beauty products. This extensive investigation tapped into data from over 19 million shoppers, offering a fascinating glimpse into what Londoners are buying and the reasons behind their choices.
Top Beauty Picks That Londoners Love
Leading the pack is the Barry M Genie Lip Paint, a standout product that’s winning hearts for its unique color-changing magic. Priced at just £5.99, this innovative lipstick shifts its hue based on the pH levels of your lips, delivering a *truly* personalized shade with every swipe.
With bold options like green, yellow, and pink, users can enjoy a spectrum of pink shades that perfectly fit their style.
Hot on its heels is the Rimmel London Thrill Seeker Mascara, which has claimed the title of the second most popular beauty item.
This isn’t just a mascara for creating bold lashes; it’s infused with panthenol, a hydration powerhouse that helps keep lashes healthy and strong. In a bustling city where weather can be unpredictable, this mascara is a game-changer for those who need to keep their look intact.
Rounding out the top three is the L’Oréal Infallible 3-Second Setting Spray, a must-have for anyone looking to keep their makeup flawless, especially during those sweltering summer days. With Tube temperatures soaring to a steamy 33°C, products that combat sweat while maintaining a polished appearance are crucial. Plus, Elvive Extraordinary Hair Oil has emerged as the go-to haircare product for taming frizz and adding that coveted shine.
Beauty Trends Across the UK
This study, part of Superdrug’s vibrant #YouBeauty campaign, not only showcases London’s top picks but also uncovers the diverse beauty preferences across the UK. For example, while Liverpool residents are all about the Got2b Glued 4 Brows & Edges for achieving those bold brows, folks in Edinburgh are opting for La Roche-Posay SPF 50 suncream, highlighting the regional beauty priorities that make each city unique.
Nationwide, there’s a clear trend towards the Elf Power Grip Primer, beloved for its ability to create that glazed finish and ensure long-lasting makeup. Another favorite is the Got2b Freeze Blasting Spray, essential for keeping every strand in place, no matter how unpredictable the British weather gets.
Other favorites include Superdrug’s Vitamin E Facial Mist, which is cherished for its refreshing qualities, and Vaseline’s Cocoa Radiant Body Oil, a hydration hero for the drier months.
Expert Take on the Beauty Landscape
Simon Comins, Chief Operating Officer at Superdrug, shared his thoughts on these findings: “What’s amazing is just how individual these beauty habits are. From bold brows in Liverpool to specialist suncare in Edinburgh, it’s clear that beauty in the UK isn’t one-size-fits-all; it’s personal, regional, and constantly evolving.” This captures the true essence of beauty as a reflection of identity and local culture.
Regional General Managers Frank McMullan and Tommy Keddie echoed this sentiment, stating, “Londoners know how to turn heads, and their product choices prove it. From custom lip shades to next-level skincare, their beauty bags are packed with high-impact heroes and international influences.”
The insights from this study not only celebrate the rich tapestry of beauty choices available to Londoners but also underscore the importance of understanding consumer preferences in a rapidly changing market. As beauty trends evolve, so do the products that capture consumer attention, making this an exciting time for the industry.
