Get ready to enjoy a new ice cream collection as Iceland partners with McVitie's to bring biscuit-inspired flavors to your freezer.
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In an exciting twist that’s sure to delight dessert lovers, Iceland has teamed up with the iconic biscuit maker McVitie’s to launch an exclusive ice cream collection. With summer coming to an end, this new lineup promises to be what many are calling “the ultimate summer treat.” Who wouldn’t want to indulge in frozen versions of their favorite biscuits?
What’s in the New Ice Cream Range?
Just recently launched, this ice cream collection features four mouthwatering products: two shareable tubs and two enticing bars. Iceland has confirmed that some items are already hitting store shelves, while others will be available in just a few days. Excited yet?
If you’re a fan of Hobnobs, you won’t want to miss the ‘oat biscuit ice cream’ tub.
Imagine rich ice cream filled with crunchy biscuit pieces, shortcake, and a drizzle of golden syrup sauce—pure bliss in every scoop! Another must-try is the Milk Chocolate Digestive tub, which blends biscuit-flavored ice cream with luscious chocolate sauce, chunks of milk chocolate digestive biscuits, and decadent chocolate shavings.
And stay tuned—more flavors are expected to launch later in August!
Among the most buzzed-about treats are the McVitie’s Gold Digestives Ice Cream Bars. These bars are nothing short of indulgent, featuring creamy vanilla-flavored ice cream layered with caramel sauce and wrapped in a golden caramel shell, all topped off with crunchy biscuit pieces. Let’s not forget the McVitie’s Jaffa Cakes Sticks, which offer zesty orange-flavored ice cream enveloped in a rich chocolate shell, complete with a swirl of tangy orange sauce. Sounds tempting, right?
The announcement of this ice cream line has sent social media into a frenzy, particularly on Instagram. Fans have been quick to share their excitement, with comments like, “Please tell me these are real?!” and “OMG we need to get some!” It’s clear that the enthusiasm is palpable, with one user declaring, “I am sure this is the dessert that is served in heaven!” and another exclaiming, “Neeeeed to try!” Are you feeling the hype yet?
Official Comments from McVitie’s and Iceland Foods
Benazir Barlet-Batada, the marketing director at McVitie’s, shared her enthusiasm for this collaboration: “We’re thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle—especially with the ice cream tubs landing just in time for the August sunshine. From the crunch of Hobnobs to the unmistakable spongy zing of a Jaffa Cake, this range captures the essence of McVitie’s in every bite. We’re bringing something genuinely fun and delicious to sunny snacking moments.” Can you taste the excitement?
Paul Dhaliwal, chief commercial officer at Iceland Foods, echoed her sentiments: “Surely the only thing better than biscuits and ice cream is a combination of the two, and we’re delighted to work with McVitie’s to launch such a fantastic range. We’re committed to refining and innovating our products, and we can’t wait for our customers to try these.”
Where to Get Them
The new ice cream collection is already available in Iceland stores and online at The Food Warehouse. If you’re eager to sample these delicious treats, make sure to visit your local store soon—these goodies are likely to sell out fast! Don’t miss out on this unique blend of ice cream and beloved biscuits; it’s a summer experience you won’t want to skip!
