A significant fire has erupted in White City, London, prompting a large-scale emergency response.

UPDATE AT 3:00 AM: A devastating fire has broken out in a nine-storey mixed-use building on Wood Lane in White City, London. Approximately 100 firefighters, supported by 15 fire engines, are on the scene battling the blaze that has erupted on the upper floors of the structure.
This building includes a restaurant and external decking areas. Emergency services are working diligently to control the situation and ensure public safety.
Current Situation and Emergency Response
The London Fire Brigade (LFB) is actively fighting the fire, which has spread to the upper levels of the Helios Building, part of the former BBC Television Centre.
This building houses 162 residential flats, a gym, and a 47-bedroom hotel. As a precaution, the LFB, alongside the Metropolitan Police, is facilitating the evacuation of nearby buildings, and a rest center has been established for those displaced from their homes.
Visuals from the scene depict significant smoke and flames emanating from the upper floors. Two powerful 32-metre turntable ladders are being utilized to combat the fire from elevated positions, allowing crews to access the affected areas effectively. The cause of the fire remains undetermined, and investigations are yet to begin due to ongoing firefighting efforts.
Impact on the Community
Local authorities have closed Wood Lane to traffic and are advising residents and the public to avoid the area to facilitate ongoing emergency operations. The LFB has issued warnings via social media, urging the public to steer clear of the vicinity to ensure the safety of both firefighters and civilians. Updates from emergency services indicate that the situation is still dynamic, and they are working tirelessly to bring the fire under control.
Witnesses reported hearing loud noises and seeing flames shooting from the upper floors of the building. One resident described the scene, stating, “It was terrifying. The flames were so high, and I couldn’t believe how quickly it spread.” The immediate response from the fire brigade has been swift, with units from Hammersmith, North Kensington, and Kensington among those deployed to the scene.
Timeline of Events
- 3:00 AM: First reports of the fire received by the London Fire Brigade.
- 3:15 AM: Fire engines dispatched from various stations, including Hammersmith and Chiswick.
- 3:30 AM: Firefighters arrive and begin assessing the situation.
- 3:45 AM: Emergency evacuation of nearby buildings initiated.
- 4:00 AM: Firefighters deploy aerial ladders to combat the blaze from above.
As the situation continues to unfold, the LFB is expected to provide further updates on the fire’s status and any potential injuries or evacuations. Authorities are emphasizing the importance of safety and cooperation from the public during this critical incident.




