Headline: Community Impact of Major Fire at Lewisham Ski Shop Summary: A significant fire incident at a ski shop in Lewisham has profoundly affected the local community. Emergency services responded promptly to the emergency, ensuring safety and minimizing damage. Key Highlights: Incident Overview: A major fire broke out at a ski shop, prompting immediate action from local emergency services. Community Response: The swift response from firefighters and first responders has garnered praise...

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A local ski shop, Finches Emporium, became the focus of attention on Thursday evening when a fire broke out, sending large plumes of smoke into the London skyline. The incident occurred around 6:30 PM and resulted in nearly fifty emergency calls, highlighting the urgency of the situation as onlookers witnessed the chaos near Forest Hill Station.
Emergency response and firefighting efforts
The London Fire Brigade responded promptly, deploying fifteen fire engines and approximately one hundred firefighters to tackle the blaze that engulfed the Perry Vale property. The fire lasted for about three hours, during which firefighters worked diligently to ensure the safety of residents and minimize damage to the surrounding area.
Injuries and evacuations
Despite the blaze’s intensity, only one person suffered minor injuries and did not require hospitalization, according to the London Fire Brigade (LFB). Firefighters successfully assisted two other individuals and a dog in evacuating the premises before the fire could spread further.
Their prompt actions likely prevented a more serious situation.
Extent of the damage and aftermath
Images released by the fire brigade after the incident reveal significant damage to the ski shop. The front facade of Finches Emporium lies in ruins, with debris scattered across the ground, serving as a stark reminder of the event’s severity. The fire not only impacted the shop but also affected the flats above and a workshop located at the rear of the property.
Investigation into the cause
Recent updates indicate that the London Fire Brigade (LFB) has determined the fire’s cause to be accidental, originating from a storage area within the shop. Deputy Assistant Commissioner Jamie Jenkins, who acted as the Incident Commander during the incident, stressed the importance of local residents keeping their windows and doors shut. This measure aimed to minimize smoke exposure spreading from the fire, leading to the temporary closure of the nearby Forest Hill Station.
Community support and ongoing presence
Following the fire, local authorities and the fire brigade have joined forces to support those affected. Forest Hill Station Commander Mike Watts emphasized the brigade’s dedication to maintaining a visible presence in the area. They provide fire safety tips and guidance to residents and businesses. This proactive strategy seeks to enhance community resilience in the face of such disasters.
The fire was brought under control by approximately 11:44 PM, allowing most residents to return home by the end of the night. The community now faces the aftermath of the incident, reflecting on the importance of fire safety and preparedness. As investigations proceed, the focus remains on preventing similar events in the future.




