Holiday Spending Insights and Budgeting Strategies for Christmas Shoppers Discover the anticipated spending habits of consumers this Christmas season and learn effective budgeting strategies to maximize your holiday shopping experience. Gain insights into average expenditures and explore practical tips for smart financial planning to ensure a joyful and stress-free holiday.

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As the festive season approaches, many shoppers are preparing for a busy holiday period. According to findings from MyVoucherCodes, consumers are expected to spend more this year compared to previous years. The average individual is projected to spend approximately £377.98, marking an increase of around 9% or £32.63 from last year.
Among various regions in the UK, Northern Ireland leads with average expenditures reaching £452.38. In contrast, shoppers in the southwest of England anticipate the least spending, averaging only £324.37. Those in Scotland expect to spend about £443.64, while shoppers from Wales plan to allocate around £366.11 for holiday gifts.
Trends in holiday spending
The survey, conducted by OnePoll for MyVoucherCodes, was released ahead of the well-known Black Friday sales, which many retailers have already commenced. This year’s data indicates a rise in overall spending alongside a shift in consumer priorities towards budgeting and cost-saving measures amid rising prices.
When asked about potential cutbacks to manage holiday budgets, a significant portion of respondents indicated they would reduce outings, with 36% planning to go out less frequently. Additionally, 34% stated they would purchase fewer clothes, and 27% revealed intentions to forgo travel for Christmas getaways.
Shifts toward online shopping
Interestingly, the trend of online shopping appears to be on the rise. Approximately 39% of respondents indicated they would turn to online platforms for last-minute gift purchases, a figure that escalates to 61% among younger shoppers aged 18 to 24. This trend underscores a growing reliance on digital shopping as consumers seek convenience and efficiency during the bustling holiday season.
Smart budgeting strategies for the season
In response to rising costs, Sarah-Jane Outten, a financial expert at MyVoucherCodes, highlights the importance of strategic spending this holiday season. She emphasizes that even small savings can significantly impact overall expenses. Using discount codes, shopping early, and being mindful of spending are key strategies she recommends to maintain festive cheer without overspending.
Outten further advises consumers to set a realistic budget for Christmas shopping. Collaborating with friends or family to purchase joint gifts can also help spread costs. Before heading to stores, she suggests checking existing supplies at home to avoid unnecessary purchases.
Researching prices for better deals
Another effective strategy involves researching current and past prices of desired gifts before making purchases. This practice enables consumers to evaluate whether a so-called ‘special offer’ genuinely constitutes a bargain, ensuring informed spending decisions.
A total of 2,000 individuals across the UK participated in the survey, shedding light on regional spending habits and financial sentiments surrounding this year’s Christmas shopping. As the holiday season draws nearer, understanding these trends can empower consumers to navigate their expenses while enjoying the festivities.




