Unlock Your Potential in the Booming Sports Industry with Our Comprehensive Management Program.

Topics covered
Transforming the future of sports management
The landscape of sports is experiencing a profound shift due to technological advancements and evolving market dynamics. Our BSc (Hons) Sport Business Management program is designed for those who aspire to be influential leaders in this dynamic sector.
This course equips you with essential skills in data analytics, digital innovation, and sustainability practices. It prepares you to navigate the challenges and seize the opportunities present in the modern sports world.
Program overview and unique offerings
The University of Salford offers a flexible three or four-year degree program, which can include a foundation year or a placement option.
This program is crafted to equip students with a well-rounded education that merges traditional sports management with innovative digital tools. Salford stands out in sports business education, thanks to its dual accreditation from the Chartered Management Institute (CMI) and recognition by the Tech Industry Gold standard.
Engagement with industry partners
Students will gain significant advantages from our robust connections within the Greater Manchester sports ecosystem. By collaborating with organizations such as Oldham Athletic FC, FC United of Manchester, and Salford Red Devils, you will participate in live projects and real-world business scenarios that enhance your learning experience. This hands-on approach allows you to develop authentic business pitches, present strategic recommendations to industry panels, and cultivate essential communication skills.
Curriculum structure and learning outcomes
The curriculum is designed to provide a comprehensive understanding of both business principles and the sports industry. In the first year, you will establish a solid foundation by exploring comparative league analysis and multi-sport event planning. You will also engage in presenting growth strategies to industry panels, ensuring you gain practical insights from the beginning.
Advancing analytical skills in the second year
The second year emphasizes the enhancement of your analytical capabilities through the incorporation of business intelligence tools and project management methodologies. Modules will cover essential topics such as governance frameworks and financial strategies, while also addressing digital transformation opportunities in fan engagement and operational efficiency.
Final year specialization and career readiness
During the final year, students will enhance their leadership skills through courses focused on innovation, entrepreneurship, and sustainability. These modules aim to prepare participants for high-level positions within the sports business sector, emphasizing strategic thinking and ethical management practices.
The program also provides numerous opportunities for practical experience. All students can choose to undertake a paid work placement or study abroad between their second and third years. This experience allows students to gain valuable insights into the industry and reinforces their understanding of essential business concepts.
Developing essential skills for the digital age
The curriculum focuses on the importance of digital skills. It includes modules that introduce various digital tools vital for success in both academic and professional contexts. Students will engage with online platforms to enhance their digital competency. Co-creation tasks will promote self-reflection and build confidence.
Understanding the broader business context
Courses like Understanding Organisations provide insights into critical business functions, including people management, accounting, and marketing. Real-world examples from successful businesses in the Greater Manchester region will offer context and inspire future career paths.
Your journey begins here
The Sport Business Management program at the University of Salford offers more than an academic qualification; it serves as a launchpad for a career in the sports industry. Emphasizing practical experience, innovative strategies, and digital competencies, this program prepares you to become a well-rounded professional. Are you ready to take the next step? Consider attending an Open Day or reach out to our dedicated course enquiries team for further information.




