Sky Sports to Provide Comprehensive Coverage of UEFA Competitions Beginning in the 2027/28 Season
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In a significant development for football fans, Sky Sports has announced a new partnership with UEFA that will provide exclusive broadcasting rights to all matches from the UEFA Europa League and the UEFA Conference League. This agreement, set to begin in the 2027/28 season, aims to transform the viewing experience for fans across the UK by delivering a remarkable 342 European matches each season.
This collaboration will enhance Sky Sports’ already extensive offerings, allowing football enthusiasts to enjoy live matches every day of the week during the European season. The impact of this partnership is substantial, particularly in light of the recent successes of English clubs in these tournaments, which have attracted large audiences and achieved record viewership numbers.
Unmatched football coverage for fans
The addition of UEFA competitions will further establish Sky Sports as the premier destination for football in the UK and Ireland. Viewers can currently access an extensive selection of matches, featuring at least 215 fixtures from the Premier League, over 1,000 games from the EFL, and various matches from leagues such as the SPFL and Women’s Super League.
Jonathan Licht, Chief Sports Officer at Sky, highlighted the significance of this partnership, stating, “We are thrilled to bring back the excitement of European football to our customers. The Europa League and Conference League have provided thrilling moments, showcasing the strength of English clubs as they compete for silverware.”
Growing viewership and audience engagement
Sky Sports has experienced significant growth in viewership, particularly in 2025, reflecting a 20% increase in Premier League viewing hours. The Women’s Super League also saw a 22% rise in audience numbers, indicating a heightened interest in football across various demographics. Notably, viewership among female audiences has reached new heights, with a 14% increase from the previous year.
The past year featured exceptional sporting moments that captivated the public, including record viewership for events like the Ryder Cup and notable football matches. This increase in engagement demonstrates the effectiveness of Sky Sports’ strategy in consistently delivering exciting sports content.
Accessing Sky Sports for all football fans
For those who do not subscribe to Sky, there are flexible options available. The NOW streaming service enables fans to enjoy Sky Sports without a long-term commitment, providing various membership plans tailored to different viewing preferences.
Beyond its presence in the UK, Sky has made notable advancements in Italy, acquiring exclusive rights to 185 of the 203 UEFA Champions League matches, as well as all 342 matches from the Europa League and Conference League. This expansion highlights Sky’s dedication to delivering extensive coverage of elite football across multiple regions.
Looking ahead: A bright future for football on Sky Sports
Sky Sports enhances football experience for fans
Sky Sports is strategically positioning itself for the future by prioritizing the enhancement of the football viewing experience. Recent agreements with UEFA underscore the strength of Sky’s business model and its established reputation as a leading provider of sports content. Fans can expect an abundance of football action, with live matches airing throughout the week, ensuring they stay connected to every thrilling moment.
This partnership enables Sky Sports to offer an exceptional football experience, appealing to audiences across the UK. Viewers can anticipate exciting matches, insightful commentary, and highlights of the best moments from European football, all accessible at their convenience.
