Discover the Heartwarming Role of Dogs in UK Christmas Traditions

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In the United Kingdom, dogs are valued companions, often regarded as essential family members. A recent survey by Dogs Trust indicates that many dog owners consider their pets to be like children or best friends. This sentiment is driving an increasing trend of extravagant spending on pets during the festive season, frequently exceeding what is allocated for human friends.
The survey reveals that dog owners typically buy an average of five gifts for their pets, with each gift costing around £25. This totals approximately £125 dedicated to their dogs, while gifts for close friends amount to just £105. As the holiday season approaches, it becomes clear that dogs are taking center stage in Christmas celebrations across the UK.
The rise of festive canines
Notably, the survey shows that over two-thirds of dog owners intend to include their pets in traditional family Christmas cards. This trend is especially strong among younger generations. Approximately 71% of Millennials and 70% of Gen Z plan to sign cards with their dog’s name, potentially resulting in nearly 47 million cards featuring dog paw prints circulating among families this year.
Celebrity endorsements
Well-known figures, such as actress Suranne Jones, have publicly embraced the trend of including pets in festive celebrations. During a visit to a Dogs Trust rehoming center, she shared how her dachshunds, Mickey and Chase, play crucial roles in her family’s holiday traditions. She highlighted that her dogs receive their own stack of presents and actively participate in family activities, underlining the joy and comfort they bring during the Christmas season.
Another notable finding from the survey is that 59% of dog owners have canceled social plans to stay home with their pets. Among younger generations, this figure increases to 26%, reflecting a shift in priorities where the companionship of dogs is often preferred over human interactions. Dr. Rob Christley from Dogs Trust remarked on this trend, noting that the desire for cozy nights in with pets is becoming more popular as temperatures drop.
This behavioral shift illustrates a broader cultural change in which dogs are considered integral members of the family unit. The companionship they provide is increasingly valued, particularly among younger demographics and busy urban dwellers.
Support for rescue dogs during the holidays
While many dogs are celebrated in homes this Christmas, it is essential to remember that thousands remain in shelters, waiting for loving families. In 2025, Dogs Trust successfully rehomed over 9,500 pets, yet the need for support continues. During the festive season, individuals can make a difference by contributing to local rescue centers, providing essential items such as treats, enrichment puzzles, and food bowls to help care for these dogs in need.
The spirit of giving can extend beyond our pets at home, promoting a sense of community and compassion for those animals still seeking their forever homes. By supporting local shelters, dog lovers can help ensure that every dog has the opportunity to experience the joy and warmth of the holiday season.




