Roxanne Hamedi Ambitious Entrepreneur | Beauty Industry Innovator | Investment Seeker Roxanne Hamedi is a driven entrepreneur poised to captivate Lord Sugar and obtain investment for her groundbreaking beauty venture. With a keen eye for market trends and a passion for enhancing beauty experiences, she is dedicated to creating innovative solutions that resonate with consumers. Roxanne's unique approach combines creativity with strategic business acumen, making her an ideal candidate for...

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The excitement is building as the 20th season of BBC’s The Apprentice prepares to air, featuring a new lineup of determined candidates, including Roxanne Hamedi from Aberdeen. This ambitious pharmacist aims to secure a £250,000 investment from the renowned businessman, Lord Sugar, to elevate her beauty business, which focuses on innovative solutions for brow thinning and hair loss.
Roxanne has transitioned from a traditional pharmacy career to entrepreneurship, equipped with scientific expertise and a flair for creativity. Her journey has not been without challenges; she previously appeared on Geordie Shore, an experience that has undoubtedly shaped her resilience and determination to succeed in the competitive business landscape.
Roxanne Hamedi: A brief overview
Roxanne has infused her pharmacy career with her passion for beauty, founding a brand called Browtasia. This venture aims to tackle brow thinning and hair loss with a scientific approach complemented by aesthetic appeal. She describes her unique blend of skills as a combination of scientific expertise, creativity, and entrepreneurial spirit, which distinguishes her within the beauty sector.
Reality TV to business success
Her time on reality television has prepared Roxanne to handle public scrutiny and navigate interpersonal dynamics. After a turbulent experience on Geordie Shore, where she faced betrayal, she returned to her professional roots to re-establish her identity as a pharmacist. She has since redirected her focus to her business aspirations, stating that her experiences have only strengthened her resolve.
“I bring elegance, sassiness, and a fierce determination to succeed,” she asserts, highlighting her belief that her varied background provides her with a unique advantage in the highly competitive beauty industry.
The candidates of The Apprentice
Roxanne is one of many candidates vying for Lord Sugar’s investment in this milestone season. Each contestant brings their own background and aspirations, contributing to a vibrant tapestry of ambitions. Among them is Andrea Cooper, a multi-talented entrepreneur from Barnsley, who balances her role as a mother of five while running a successful lettings agency.
Unique business ideas
Another notable candidate is Carrington Saunders, who has established an online loungewear brand, Cas Collection. She aims to leverage social media to enhance her business reach. Meanwhile, Conor Galvin is seeking support for his wedding photobooth service, Press Print Paper, showcasing the diversity of ideas presented this season.
Georgina Newton stands out with her concept of converting a truck into a touring theatre, aiming to bring the magic of pantomime to various communities. Her vision embodies the creative spirit that many candidates share, proving that innovation knows no bounds.
The path ahead for Roxanne
As Roxanne prepares for her moment in the spotlight, her ambition remains steadfast. She is determined to showcase her business acumen to Lord Sugar and his advisors, hoping to secure not only an investment but also mentorship that could propel her venture to new heights. “I know I was born to do something impactful,” she reflects, embodying the tenacity that defines many aspiring entrepreneurs.
In the ever-evolving landscape of business, Roxanne Hamedi represents a new generation of leaders ready to challenge the status quo. With her unique background and innovative approach to beauty, she stands poised to make a significant impact on the industry, proving that with the right mix of skill and determination, success is within reach.




