Discover the distinctive Master of Science in Sport Business Management and Policy, designed for aspiring leaders in the sports industry. This program equips you with the essential skills and knowledge to excel in sports management, policy development, and strategic decision-making.

Topics covered
The world of sports extends beyond athletic performance; it includes a complex landscape of business management, policy development, and strategic planning. At Manchester Metropolitan University (MMU), the MSc in Sport Business Management and Policy is designed to equip students with essential skills to thrive in this competitive field.
This unique program emphasizes integrating theoretical knowledge with practical applications, preparing graduates to navigate the complex dynamics of the sports sector.
As the sports industry evolves, professionals must understand various aspects, including marketing strategies, financial management, and the legal frameworks governing sports organizations.
This program features a comprehensive curriculum that highlights both the operational and strategic sides of sport management.
Innovative curriculum for modern challenges
One of the standout features of this master’s program is its future-oriented curriculum. Students will explore contemporary topics such as sport analytics, emerging technologies, and the growing influence of artificial intelligence.
Additionally, the rise of esports and sustainability practices are integral parts of the coursework, ensuring graduates are prepared for upcoming challenges.
Key modules and learning outcomes
The program includes core modules covering essential areas of sport management, including Sports Marketing and Consumer Behaviour, Sports Policy and Politics, and Management of Sport Events. Each module is crafted to foster critical thinking and practical skills, culminating in a comprehensive independent project that showcases a student’s mastery of the subject matter.
Students will engage in various assessments, all focused on real-world applications. Emphasizing coursework over examinations, students will collaborate on group projects, participate in presentations, and apply their knowledge to live case studies.
Industry connections and networking opportunities
Located in Manchester, a city celebrated for its sporting heritage, MMU offers unparalleled advantages. The university has established strong connections with leading sports organizations such as UK Sport, FIFA, and the International Olympic Committee (IOC). These partnerships are crucial for shaping the curriculum and providing networking opportunities essential for career advancement.
Students gain theoretical insights and participate in real-world learning experiences. The university frequently hosts guest lectures from industry leaders and organizes work-integrated projects with local sports entities. This exposure allows students to tackle practical challenges and enhance their employability.
A vibrant academic environment
The Department of People and Performance at MMU is dedicated to fostering a supportive and diverse learning environment. The faculty comprises seasoned professionals and academics who bring significant knowledge and experience to the classroom. Their insights equip students with the tools needed to thrive in a rapidly changing landscape.
Moreover, the program is committed to inclusivity and diversity, attracting students from various cultural backgrounds. This enriches the academic discourse and fosters an understanding of international sports dynamics, preparing graduates for careers that transcend borders.
Career prospects and support services
Graduates of the MSc in Sport Business Management and Policy can anticipate a promising future, with an impressive 92.7% of recent graduates finding employment or continuing their studies within 15 months post-graduation. This statistic reflects the program’s alignment with industry demands and its effectiveness in cultivating market-ready professionals.
As the sports industry evolves, professionals must understand various aspects, including marketing strategies, financial management, and the legal frameworks governing sports organizations. This program features a comprehensive curriculum that highlights both the operational and strategic sides of sport management.0
As the sports industry evolves, professionals must understand various aspects, including marketing strategies, financial management, and the legal frameworks governing sports organizations. This program features a comprehensive curriculum that highlights both the operational and strategic sides of sport management.1




