Discover the Best Chocolate Hazelnut Spreads in the UK: Insights from Our Recent Taste Test.

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Chocolate hazelnut spread has become a staple in many British households, enjoyed on everything from toast to pancakes. WhileNutellais the most recognized brand, its price and availability can be a hurdle for some consumers. To assist chocolate lovers, the consumer advocacy groupWhich?conducted an extensive taste test to identify the best chocolate hazelnut spread on the market.
In this evaluation, 60 enthusiastic taste testers sampled a variety of spreads, including well-known brands and supermarket own-label products. A total of eleven different spreads were put to the test, featuring three major brands alongside eight affordable supermarket alternatives from retailers likeAldi,Asda, andSainsbury’s.
Results of the taste test
The winner of this taste test was theWaitrose Essential Hazelnut Chocolate Spread, which received an impressive Priced at £2.50 for a 400g jar, this spread is slightly cheaper than Nutella’s 350g jar, which retails for £2.90.
Testers praised the Waitrose spread for its delightful combination of chocolate and hazelnut flavors, along with its smooth texture. Many noted that it struck the perfect balance of sweetness.
Nutella and Tesco’s offerings
Following closely in second place wasNutella, achieving a score of 81%. While it is a favorite among many, its price tag of £2.90 for a 350g jar remains a concern for budget-conscious shoppers. Testers expressed their fondness for Nutella’s rich chocolate flavor, with over three-quarters reporting that they enjoyed its taste. However, more than half of the panel found its texture to be somewhat too thick.
Also scoring 81% and sharing the second spot wasTesco Hazelnut Chocolate Spread. This product is a standout in value, retailing at just £1.65 for a 400g jar. It garnered theBest Buyrecognition from Which? and was praised for its appealing taste and texture. A notable three-quarters of testers appreciated its sweetness, making it a worthy contender against established brands.
Other noteworthy spreads
In third position, bothAsda’s Hazelnut Chocolate SpreadandLidl’s Choco Nussa Hazelnut Chocolate Spreadscored 80%. Asda’s offering is priced at £2 for a 400g jar, while Lidl’s is even more budget-friendly at £1.65 for the same quantity. Taste testers praised Asda’s spread for its pleasant chocolate and hazelnut flavors, with many enjoying its However, opinions on its texture varied, with responses split on whether it was just right or too dense.
Lidl’s Choco Nussa was similarly well-received, with two-thirds of tasters commending its chocolate flavor and appealing consistency. However, some testers felt that the hazelnut flavor could have been more prominent.
Comparative performance of other brands
Among additional brands featured in the taste test,Sainsbury’s Hazelnut Chocolate Spreadscored 75% and is available for £1.65 for a 400g jar. Meanwhile,Bonne Maman, known for its artisanal spreads, received a lower rating of 72% and is priced at £4.10 for a 360g jar. Other contenders likeJim JamsandMarks & Spenceralso scored 72% and 71%, respectively, reflecting a diverse market for chocolate hazelnut spreads.
While Nutella remains a popular choice, the recent Which? taste test highlights numerous alternatives that can deliver similar, if not better, taste experiences at more affordable prices. The consumer landscape for chocolate hazelnut spreads is rich with options, catering to various preferences and budgets.




