Matchless is the oldest marque of British motorcycles (founded in 1899) and this upcoming June will be launching its clothing collection and has enlisted top model Kate Moss to star in their advertising campaign, which sees Moss drapped on Marlon Brando’s motorcycle from the 1953 movie, The Wild One.
Former Belstaff owners Michele and Manuele Malenotti bought the company last year and they are the sons of Franco Malenotti, who used to be a “gentleman rider” and had his own motorcycle dealership which was one the biggest European distributors of Honda motorcycles and also had his own race team Samoto.
Malenotti Sr also used to own an important collection of over one hundred historic motorcycles that he later sold to Ivano Beggio, and that are on dispay at the Aprilia Museum in Noale.
“We are delighted to be working with Kate Moss on this first Matchless advertising campaign for this new era of the brand,” said Michele Malenotti – who is also Matchless’ marketing and business expansion director.
“We feel her spirit and personality fit the brand perfectly and this is clearly conveyed in the campaign.
”The new collection will feature leather and washed cotton jackets with prices that range from £900 to £1,300 (1.
060 to 1.
530 euro) for a leather jacket, and £600 to £900 (700 euro and 1.
060 euro) for a washed cotton version.
