Is Lotus systematically poaching from Ferrari or is it just coincidence that another executive has moved from the Prancing Horse to the British company? As Andreas Prillmann takes up the position of Chief Commercial Officer for Lotus, the team of former Ferrari managers now at Lotus comprises five.
Prillmann was Director of Business Development at Ferrari, and now joins other former Ferrari guys Dany Bahar (Lotus CEO), Claudio Berro (Lotus Motorsport), Gino Rosato (Lotus Corporate Affairs) and Donato Coco (Lotus Design Director).
Prillmann has plenty of industry experience, having previously worked also for Aston Martin, Porsche and General Motors in various sales, dealership management and PR roles.
He says of his appointment:“It took me just ten minutes to accept the offer from Dany Bahar for the role of Chief Commercial Officer at Lotus.
It was an easy decision to make as I see Lotus as a brand with so much potential and I am delighted to join this iconic company at such an exciting time and look forward to instigating the new strategic plans and initiatives that will take the Lotus brand to the next level.
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