Tucano Urbano's original viral ads (w/videos)

Tucano Urbano, the Italian scooter and motorcycle gear brand bring us two highly original viral ads to promote their company, for products that don’t even exist.
Easy Parking and Ti Gonfio (to inflate) or were created by the new advertising agency Solo Masagio, who’ll follow up with twelve commercials on Tucano Urbano’s patented hot air leg warmer, Termoscud, that allows scooter riders to keep dry and warm during the cold winter months.

Ti Gonfio (video after the jump) was the runner-up in the best ad competition held at the EICMA show.