Guerilla Marketing – Lanzi Moto motorcycle ad campaign

Our compliments go the Ejwd marketing and communications studio in Rome for this unconvetional advertising effort for a motorcycle delearship.
A first pilot test of the advertising was done at the end of July.
The campaign plays on a mirror set up in such a way that the helmet and slogan “someone you can trust” reflects the image of the person looking at the mirror.

It’s motorcycling “your way”, and while it looks like a candid camera, it appears successful given the number of people intrigued.