Discover the secrets behind the viral success of Happy Haddock in Macduff.
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The rise of Happy Haddock: A community chippy’s viral success story
In the quaint town of Macduff, Scotland, a local chip shop has captured the hearts and taste buds of many, becoming an unexpected viral sensation. Happy Haddock, which faced closure in 2022 due to soaring energy costs, has made a remarkable comeback, attracting customers from far and wide.
Co-owners Davie Henderson and Richard Newton share their journey and the unique offerings that have propelled their establishment into the limelight.
Unique flavors and creative batters
One of the standout features of Happy Haddock is its innovative approach to traditional fish and chips.
Davie, who also cooks at the shop, attributes their viral success to the diverse flavors of batters they offer. Among these, the Irn-Bru batter has become a customer favorite, significantly boosting sales since its introduction five years ago. “As far as I’m led to believe, we’re the only chippy in Scotland to do it,” Davie proudly states. This creativity doesn’t stop at fish; they also serve a variety of desserts, including battered Oreos and “Ring Duffnuts” donuts, which have become popular among vloggers and food enthusiasts alike.
A community-focused approach
Despite the influx of visitors from places like Falkirk and Yorkshire, the essence of Happy Haddock remains deeply rooted in the local community. Davie and Richard emphasize that their loyal customer base is a result of their commitment to listening to feedback and fostering a welcoming atmosphere. “At the end of the day, if it wasn’t for the local supporters, we wouldn’t be in business,” Richard explains. This community-centric philosophy is evident in their interactions with customers, where humor and friendliness are prioritized, ensuring that everyone feels valued.
Happy Haddock’s rise to fame has been significantly bolstered by social media, particularly TikTok, where various influencers have shared their experiences at the chippy. These endorsements have drawn crowds from across the north-east of Scotland, with many eager to sample the viral dishes. Davie remains humble about the attention, treating all customers equally, regardless of their online fame. “They’re just customers, they come in for a laugh and a joke,” he notes, highlighting the shop’s inclusive atmosphere.
Looking ahead with gratitude
With a stellar 4.8 rating on Google Reviews, Happy Haddock continues to thrive, thanks to the unwavering support of its community and the innovative spirit of its owners. Davie, affectionately known as the “mad professor” for his culinary creations, expresses heartfelt gratitude to those who have contributed to their success. “I just want to thank all the supporters, all the guys on TikTok, just everybody for helping us out,” he says. As they look to the future, Davie and Richard remain focused on what truly matters: the satisfaction of their customers and the joy of serving their community.
