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Carosello: Mina in the 1967 Barilla Commercial

1 April, 2020
In 1957 Rai, the Italian public service broadcaster, wanted to develop a new format and air advertisements to its audience, so it decided to launch Carosello; a television series entirely dedicated to commercials. The series was an instant, smashing success.…

Carosello: Chiamami Peroni, sarò la tua birra!

29 March, 2020
This is actually quite a raunchy advertisement, but then what should we expect for a beer? This effort comes from Peroni in 1968, to advertise its Italian made beer. After two adventurers are lost in the desert and are seeing…