e.l.f. Cosmetics is back with three new limited-edition pickle-flavored lip balms, expanding on the success of their viral Glow Reviver Melting Lip Balm.
The beauty world is abuzz once again as e.l.f. Cosmetics reintroduces its viral pickle-inspired lip balm with three new limited-edition shades. Following the overwhelming success of the original pickle-flavored Glow Reviver Melting Lip Balm which sold out in just eight minutes the brand is capitalizing on the trend with even more briny options.
This latest collection is a direct response to the enthusiastic demand from consumers, particularly Gen Z who have shown a remarkable affinity for all things pickle. With more than 20% of Gen Z identifying as pickle enthusiasts, e.l.f.
is tapping into a cultural moment that blends beauty and snack culture seamlessly.
The Return of the Pickle Trend
The original pickle-flavored lip balm created a sensation earlier this year, attracting a wave of new customers to the brand.
Remarkably, 77% of purchasers were new to e.l.f. highlighting the brand’s ability to capture the attention of a broader audience. The new collection aims to build on this momentum with innovative flavors and formulations.
The three new shades include The Real Dill which brings back the original sharp, tangy flavor in a sheer green shade. For those seeking a lighter touch, e.l.f. von Dill offers a balance of sweet, salty, and tangy notes with a glossy pearl finish. Lastly, Spicy Lil’ Dill introduces a plumping formula with a hot and spicy kick and a deep red sheen, adding a new dimension to the pickle trend.
Expanding the Beauty Routine
Beyond the lip balms, e.l.f. has also introduced the Briny Blender a collectible, pickle-themed makeup sponge designed to extend the novelty of the collection to the rest of your beauty routine. This sponge is perfect for those who want to incorporate the playful pickle theme into their daily makeup application.
Each of the new lip balms maintains the glossy, buttery finish and hydrating feel that the Glow Reviver franchise is known for. The limited-edition flavors are designed to make the collection feel more like a beauty trend than a standard lip product launch, appealing to both beauty and snack enthusiasts.
Additional Beauty Must-Haves
While exploring the new pickle collection, beauty lovers can also discover e.l.f.’s August Lead Star products including the Sheer For It Blush Tint and the Main Stain Lip Marker. The Sheer For It Blush Tint is a versatile, buildable multi-use blush tint that allows for a range of looks, from a subtle flush to a more defined appearance. Meanwhile, the Main Stain Lip Marker offers a stain effect that can be paired with the blush tint for an easy lip-and-cheek combination.
The new pickle-inspired collection will be available on and TikTok Shop starting tomorrow. In the US, the collection will also be available exclusively in Ulta Beauty stores beginning on August 23 with a special gift with purchase while supplies last. The entire collection will launch on elfcosmetics.co.uk in the UK on August 20 in stores in the UK at Boots on August 26 and in Germany at DM on September 24.
e.l.f. will also be present at the Minnesota State Fair from August 27-30 offering attendees the chance to experience the pickle-themed beauty products firsthand. This marks the first time in over 20 years that a beauty brand has partnered with the fair, creating a unique moment for the over 2 million attendees.
