After pulling out of Suzuki’s British superbike team, Rizla has yet to decide whether it will continue to back Suzuki’s factory MotoGP squad in 2009 and are still negotiating with the team.
“The position is that Rizla is still considering very carefully its plans for next year and we are in discussion and I hope to have a final position quite soon” said Paul Denning.
The BSB sponsorship has been running for a long time now, and there comes a point where to deliver new values and new messages becomes quite difficult.
With the lack of terrestrial TV coverage for the British championship, a brand like Rizla isn’t getting its message to the armchair viewer in the quantities it used to.
“But it doesn’t have any direct implication on the MotoGP situation.
Hopefully before at Valencia we will have a final position.
”
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