“The new Ducati 696 Monster is the most sold bike in Italy in June”.
This are the words from Gabriele Del Tochio, CEO of Ducati Motor and he wrote it on the Ducati Desmoblog.
Gabriele is very happy about the result because it was not easy to bring a renewed Monster to market.
Ducati started the promotion of this new bike with a new website, a brand new apparel line including different monster jackets, helmets, gloves and others.
To promote the new Monster 696, Ducati created the Monster Tour: a truck visiting seventeen stops in Italian cities and sixteen across Europe.
Potential customers can visit the Monster Tour and have a test ride in one of the cities the tour is passing through.
After a group test ride, you can get some detailed information and talk about your experiences riding the bike.
The next weekends, the Monster Tour will arrive at Bolton (UK), Dusseldorf and Hamburg in Germany.
For the Italian Tour, Bari, Catania, Palermo and Rimini are included.
In the picture is the Monster Tour at Antwerp, Belgium.
