Video: How to promote 2012 championship motorcycle racing on Eurosport

Heart and Soul of Motorbikes from Taro Russell on Vimeo.
How does your country promote motorcycle racing? In Italy despite some decent audience numbers, promos for MotoGP on Italia 1 and World Superbikes on the LA7 are pretty boring and really doesn’t entice any neophytes to turn in, instead this promo video by Taro Russel to support the 2012 racing season (MotoGP, WSBK and BSB) on Eurosport does capture the imagination and the ‘heart and soul of motorbikes’.

Enjoy the video.