Yellow Vespa sidecar at Vinitaly wine fair

While at Vinitaly to go exploring the world of Italian wine, I came across this vintage style Vespa with a sidecar as a promo piece for white wines from Friuli.
With a topless woman clutching a bottle, and saying “the only white I love”, it was a rather unusual thing to have stumbled across at the wine fair.

I couldn’t figure out if the Vespa and sidecar were prizes in a raffle or if they were just there as a feature piece to attract visitors.
More pics after the jump