Ducati Diavel Carbon in song video

While Ducati’s Diavel is getting kudos in the US and was named top cruiser by Cycle News, in Italy sales are still pretty modest (it also could be because we’re under market pressure because of our sorvereign debt and the $65 billion austerity measures that the government has adopted) so product placement becomes the name of the game in trying to cut a niche in a declining motorcycle sales market.

Here’s the Carbon model, the high end of the Diavel range getting a plug in the song video by Italian group “La Differenza” (The Difference) and the song’s title is “Ogni Volta” (Each Time), and naturally to make it slightly more interesting there’s a girl riding, named “Brum Brum” wearing a Ducati lid.

This on the road video is directed by Gianluca Catania and Claudio Zagarini.