Guerrilla marketing on Facebook for Italian film

This is a great example of some innovative marketing for the Italian film Feisbum, to be released in coming weeks.
In Rome, these posters have appeared to promote the film with the quote “Thank heavens I discovered the kind of animal traitor you are! Before marrying you…”.

On the Facebook network you can find out more of the story between Antonio and Valeria, two characters whose marriage doesn’t work out before it even starts.

The film story unfolds on Facebook, with the unconvential marketing in Rome completing the picture.