Simba expands from mattresses into a six-fabric bedding collection that prioritizes cooling, moisture management and long-term softness
The sleep brand Simba has broadened its product offering with a new collection of bedding designed to regulate temperature and improve overnight comfort. The line is built around a choice of six distinct fabrics so shoppers can pick items based on texture and performance rather than a single finish.
Each option aims to balance airflow, moisture management and tactile feel so the same set can work through varying seasons and sleeping preferences.
Manufactured in Portugal, the collection combines traditional textile craftsmanship with contemporary finishing techniques meant to preserve softness and structural integrity over time.
Alongside core items such as fitted sheets and duvet covers, the range includes accessory pieces like textured throws and unisex muslin robes that echo the same material priorities. Simba positions this launch as a way to influence the whole bedroom ecosystem rather than only the mattress beneath you.
What the collection includes and how to choose
The new range offers six fabric families: cotton percale, Egyptian cotton sateen, brushed Tencel, waffle cotton, soft muslin and a linen blend. Each fabric was selected to provide either enhanced cooling airflow or a more cocooning warmth depending on what a sleeper prefers. If you sleep hot, lighter weaves and breathable fibres are recommended; if you prefer a snug sensation, smoother, denser finishes will feel more enveloping. The palette has been curated so different fabrics mix and match, making it easier to create a coordinated bedroom look without sacrificing function.
Picking by feel rather than label
Rather than asking consumers to choose only by marketing names, the collection encourages selection by touch and performance. For example, percale describes a plain weave that delivers a crisp, cool touch ideal for warmer sleepers, while sateen indicates a construction with a silkier surface for a softer, warmer feel. The term Tencel refers to a regenerated cellulose fibre noted for breathability and moisture-wicking. By highlighting these material properties, Simba guides customers toward combinations that suit individual temperature needs.
Materials, manufacture and durability
Production takes place in Portugal where the brand says it blended long-standing textile expertise with modern processes to control fibre choice and weave density. Attention to raw materials and finishing means the bedding is intended to get softer while preserving structure rather than flattening out after a few washes. The company emphasises that fabrics were tested for moisture management and shape retention, aiming to keep pillows and duvets feeling as designed for longer periods compared with poorly finished alternatives.
Sustainability and certifications
Simba notes sustainability commitments within the collection: all cotton is sourced through the Better Cotton Initiative, and water used during manufacturing is either recycled or reused. Materials were chosen for longevity to reduce the need for frequent replacement, and the brand also reports a corporate target of Net Zero by 2030. These measures are framed as part of a wider effort to reduce lifecycle impacts while maintaining high comfort and performance standards.
How this fits Simba’s sleep strategy
The bedding launch is presented as a logical extension of Simba’s focus on sleep technology and overall bedroom comfort. The company has accumulated more than 350,000 five-star reviews across its products, which it cites as evidence of customer trust as it moves into textiles. Leadership describes the initiative as taking a more holistic approach so the mattress, sheets and accessories work together to create consistent microclimate control and a unified aesthetic in the bedroom.
Availability is immediate, with prices published at launch and orders accepted through Simba’s retail channels. In addition to sheets and duvet covers, the lineup includes textured throws in waffle cotton and muslin and a set of unisex muslin robes intended for relaxed, at-home use. Together, these pieces are meant to give buyers flexible options for building a cooler, more comfortable sleeping environment without complex planning.
