Categories: AutomotiveHummer
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19 March, 2020 9:34 pm

Arab investors interested in Hummer brand

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Despite continued denial from General Motors, rumours surrounding the cession of the Hummer brand continue to fly.
This time around it has been Hummer Middle East to let drop an indiscretion, saying that there are two groups of investors from the Persian Gulf region who would be interested in taking on the American brand, which is currently in some difficulty such as to put its survival at stake.

Terry Johnson, in a recent interview with Reuters, has underlined how even Aston Martin and Ferrari have flirted with investors from these parts, demonstrating that the middle eastern market is a serious player.

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No swan song is yet scheduled though, and if GM really does sell off its Hummer brand, the clamour from dealerships is likely to be very loud.

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