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BMW X3 and X1 commercials

This BMW X3 commercial for the new generation is unashamedly lifestyle-oriented – get the car, get the life that goes with it.
It’s a fun ad with lots happening and we like the take on the moon, too but overall it’s a bit overwhelming.

BMW is using a new ‘Joy’ slogan, as seen in the BMW X1 commercial which you can view after the jump.

It comes across as slightly more sophisticated and has a clear demographic of beautiful, young people to appeal to.

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