google news

BMW X3 and X1 commercials

This BMW X3 commercial for the new generation is unashamedly lifestyle-oriented – get the car, get the life that goes with it.
It’s a fun ad with lots happening and we like the take on the moon, too but overall it’s a bit overwhelming.

BMW is using a new ‘Joy’ slogan, as seen in the BMW X1 commercial which you can view after the jump.

It comes across as slightly more sophisticated and has a clear demographic of beautiful, young people to appeal to.

Inline Feedbacks
View all comments

More To Read

rally car racing 2

The 10 best road-going rally cars ever

Rallies have gone on for many years now and despite its age, racing cars still gain new fans even now. That said we are looking at retro vehicles and so…
james lebron

10 surprising celebrities’ cars

This list of 10 surprising celebrities cars will surprise you. Not a compendium of expensive vehicles, but an hymn to modesty.

Top 10 best car names

Cars have names and names are social identifiers. It is important then to choose the right one. In those cases, the creative department have made the right choice.