BMW S 1000 RR, BMW Concept 6 and Yamaha YZ450F pick up the 2010 Good Design Awards

The GOOD DESIGN awards were founded in Chicago in 1950 and every year an independent jury of design experts and architects pick out more than 500 product and graphic designs to receive these coveted awards.
In the 2010 Transportation category, the only motorcycles to win were the BMW S1000RR (which also won the the International Bike of the Year award in 2010), the BMW Concept 6 and the Yamaha YZ450F which all received awards, while Italian bikes like Ducati, Aprilia and MV Agusta will just have to eat their hearts out and continue to rely on their iconic status.

The prizewinners’ products will be exhibited as part of the annual Good Design Show which will be held in June 2011 at the Chicago Athenaeum.