BMW is Joy 3D Building Projection (w/video)

Check out this visual feast from BMW who’s viral ad campaign using building projections will leave you absolutely without words.
The company’s new “Joy” 3d interactive billboard was shown across two buildings in the middle of downtown Suntec City, Singapore and after you’ve finished watching the video and being amazed just like the people in the video, you’ll realize how serious BMW is about promoting themselves on the Asian markets.