Evidently Harley–Davidson is doing something right in advertising lately in trying to keeping up their lifestyle mystique while trying to capture younger motorcycle audience, because the American motorcycle company is the third top finisher in the UK’s CoolBrands list, beating out trendy marques like Ducati and MV Agusta (which have been on the top ten list in the past).
CoolBrands is branch of Superbrands UK and the yearly survey is voted for by 2,000 members of the public after a panel of 36 designers, style experts and media personalities give their ratings.
“Cool is subjective and personal.
But being identified as a cool brand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own,” said chairman of the CoolBrands Expert Council and former brand analyst Stephen Cheliotis.
The 2011-12 Top Ten CoolBrands are:1.
Aston Martin2.
Apple3.
Harley-Davidson4.
Rolex5.
Bang & Olufsen6.
BlackBerry7.
Google8.
Ferrari9.
Nike10.
YouTube“We’re thrilled that this is the fourth consecutive year that we have achieved CoolBrands status,” said Harley–Davidson UK and Ireland Marketing Manager, Steve Colling.
“We believe that Harley–Davidson is about more than just a motorcycle as a form of transport, it’s about the lifestyle and the ownership experience that our customers enjoy.
To be the only motorcycle brand in the top 20 is fantastic and shows the broad appeal that Harley–Davidson has not just with our customers, but with riders and non-riders of all ages.
We hope that this great news raises awareness of the joy of riding a motorcycle and helps attract new riders onto two wheels.
”
Can you believe that Prince William waited almost a decade before putting a ring on Kate Middleton's finger? But apparently, the reason behind his patience was all about giving his lady love "the best chance" possible. Talk about being a true gentleman!
The ministry announced that obtaining a possible immunity certification could also eliminate social distance.
When you travel to a different city, either for business or for holidays, you should always look for a way to comfortably move to the places you are going to visit, which can be done by hiring the services of a rental car. It is an effective form of transport that is easily accessible, even at the airport of arrival.
Following a petition by a Labour MP, Robert Milligan Statue was taken down by JCB.
The seal, nicknamed Freddie Mercury, who became popular after his numerous appearances by the Thames, has been euthanised after a dog attacked him on Sunday.
The 19-years-old is supposed to have left his home around 8.30 pm on March 22.