We bet that when you read the title “Ducati Diesel” you went OMG, Ducati has created a diesel powered motorcycle! Nope, the Ducati Diesel is simply a special edition of the Monster 1100 EVO that seals the partnership agreement that began last season when the Italian clothing company started sponsoring Ducati’s MotoGP team.
The motorcycles was revealed last night at a party held at the Diesel store on Spring Street, in Manhattan and features a special ‘urban military chic’ paint job, with the classic trellis frame in total black complemented with a“Diesel Brave Green matte” colour, while the front brake calipers are bright yellow.
The bike also features different stylish details that includes the Diesel-label stitched onto the leather seat and their ‘Mohican logo’ is laser etched on the new aluminium airtakes and a “Specially made for U” metal plate fixed on the passenger seat cover thatcan be personalized by the owner with their own specific details together with the progressive unit number.
The new Monster Diesel will be available around the world from late July onwards and priced at €13.
490 and Diesel will also be launching a capsule collection that will be available starting from mid-April in the Diesel Stores, the Diesel online store and a selection of the best Ducati dealers.
“The Monster Diesel, and the collection dedicated to it, reflect the “coolness” of this iconic motorcycle and our brand in general,” said Gabriele Del Torchio, President of Ducati Motor Holding.
“The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel.
Both brands globally represent technology and innovation in pure Italian style.
”Stefano Rosso, Project Leader and son of Diesel founder, added: “When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a whole world of shared values and common roots.
That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity.
The results are unique products, characterised by a great mix of design and technology.
”The collaboration is celebrated with a Capsule Collection reflecting the brands’ DNA and common roots of creativity and innovation, the key elements that enabled the two companies to become renowned icons of the “Made in Italy” tradition.
With Ducati’s flagship Monster 1100EVO providing the canvas for the new motorcycle creation, Diesel’s founder Renzo Rosso and the Ducati Design Centre guided stylists to a military inspired theme, expressing the core values of the partnership and realising an avant garde choice for connoisseurs of lifestyle motorcycling.
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