James Watt's House of Unicorns promises a fresh take on business competition with a £2m prize.

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In an exciting development for aspiring entrepreneurs, James Watt, co-founder of BrewDog, is set to launch a new business reality TV show titled House of Unicorns. This show aims to redefine the genre, offering a staggering £2 million prize, which Watt claims is the largest cash prize in UK television history.
The show is designed to challenge and inspire participants, pushing them beyond their limits over a six-week competition.
Innovative format and viewer engagement
Unlike traditional business reality shows that often rely on clichéd tropes and stereotypes, House of Unicorns seeks to engage viewers in a more meaningful way.
Watt expressed his frustration with the current state of reality TV, stating, “I’ve always been so disillusioned and frankly fed up with the tired format of reality TV business shows.” He aims to create a platform that not only showcases the grit and determination of entrepreneurs but also involves the audience in the investment process.
A unique investment opportunity
In a groundbreaking twist, viewers of House of Unicorns will have the opportunity to invest alongside Watt in the winning businesses. After the winners are announced, the businesses will go live on Crowdcube, allowing viewers to participate in real-time investment opportunities. This innovative approach not only democratizes investment but also fosters a sense of community among viewers and entrepreneurs alike.
Watt’s vision for the future of entrepreneurship
Watt’s vision extends beyond just entertainment; he aims to stimulate the UK economy by increasing the number of unicorns—start-ups valued at £1 billion or more. Currently, the UK boasts around 400,000 start-ups, with only 86 achieving unicorn status. By providing a platform for emerging businesses, House of Unicorns aspires to inspire a new generation of entrepreneurs and contribute to the growth of the UK’s entrepreneurial ecosystem.
Produced by Sony and Whisper Productions, the show has already garnered interest from various broadcasters, with discussions ongoing about its premiere. Applications for aspiring entrepreneurs are now open at <a href=" As the show gears up for its launch later this year, it promises to be a thrilling ride for both participants and viewers, filled with trials, tears, and triumphs.