John Jaki Elkann: Gianni Agnelli's grandson is the new Mr. Fiat

As reported by the Italian economic newspaper Il Sole 24 Ore, the Economist once said of John Elkann, called Jaki, that “He has none of that arrogance that often accompanies money, and all the fascination that his grandfather was famous for.

” The first son of Margherita Agnelli di Pahlen, poet and writer, and her first husband Alain Elkann, is now on the pages of all the Italian financial press for having been nominated as president of the Turin industrial group.

TGfin says:“At Ifil, the strong box of the Fiat company, the John Elkann era will begin with him at only 32 years of age.

The Agnelli family’s scion, designated heir to guide the dynasty, takes the place of Gianluigi Gabetti and will become president of the 30.
45 percent holding of Fiat, and other pearls such as [football club] Juventus.
”Elkann is married to Lavinia Borromeo Arese Taverna, descendent of the noble family from Lombardy.

Below is a piece from an an interview reported in Milan’s paper the Corriere della Sera with Claudio Sabelli Fioretti:“Lavinia, you started work straight away, creating a bag for Trussardi.

It will be called Le Vie and will possibly become the next Kelly, the Herm├Ęs bag made famous by Grace Kelly.
Work? But why? Certainly not for the money.
Lavinia, once the aristocratics “aristocratised”.
That is, they didn’t work for as long as their funds permitted it.
You have a husband who is decidedly wealthy.
What is happening to the world? Why are people working when they could avoid it?”Lavinia: “In essence, I don’t have to work.
But I like my independence.
Work is a way for me to exercise that.
To work too much though, is killing, but it would also be frustrating to work for nothing.
”Whatever that means.
I too, would love to create a bag and call it “work”.