BMW is going all out in promoting their first superbike, the powerful S 1000 RR and takes head on Japanese competitors to try to break their dominance in the high performance sportsbike segment, with this very aggressive ad campaign, that is totally different from what we’ve seen from them so far.
Using a combination of photography and illustrations they’ve come up with a highly stylized vision of S 1000 RR and what is portrayed as the classical Japanese stereotypes, the geisha, the sumo wrestler and the samurai.
Matthias Harbeck, Executive Creative Director at international creative agency Serviceplan has been involved with bringing the project to life: “With the launch of the S 1000 RR imminent, we wanted to give the public something to get excited about leading up to the release date,” he explained.
“Over the period building up to the launch we wanted to reach out to new audiences and the S 1000 RR versus Japan lifestyle project was a great way to engage with people through art, rather than just directly targeting motorcyclists.
”Can we expect spaghetti or pizza and Mafia and Beretta’s when they decide take on the iconic Italian sportbikes like Ducati, Aprilia or MV Agusta?
Can you believe that Prince William waited almost a decade before putting a ring on Kate Middleton's finger? But apparently, the reason behind his patience was all about giving his lady love "the best chance" possible. Talk about being a true gentleman!
When you travel to a different city, either for business or for holidays, you should always look for a way to comfortably move to the places you are going to visit, which can be done by hiring the services of a rental car. It is an effective form of transport that is easily accessible, even at the airport of arrival.
The seal, nicknamed Freddie Mercury, who became popular after his numerous appearances by the Thames, has been euthanised after a dog attacked him on Sunday.
The ministry announced that obtaining a possible immunity certification could also eliminate social distance.
The government said that police could do spot check at travellers' quarantine homes to avoid a second wave of infections.
Following a petition by a Labour MP, Robert Milligan Statue was taken down by JCB.