The lingerie giant aims to tap into the northeast market with a new store.
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Victoria’s Secret expands its footprint in Scotland
Victoria’s Secret, the renowned lingerie retailer, is making strides to establish a new store in Aberdeen, Scotland. This move marks a significant expansion for the brand, which already boasts two successful locations in Edinburgh and Glasgow.
The company is currently on the lookout for a store manager to oversee the new Aberdeen outlet, which is expected to undergo a substantial refurbishment before its grand opening.
Transforming Union Square with a £500,000 investment
The new store will take over the space previously occupied by Superdry in Union Square, which is set to close its doors soon.
According to reports, the planning application submitted to Aberdeen City Council indicates that the new tenants plan to invest £500,000 into transforming the unit into a vibrant Victoria’s Secret store. This investment not only signifies the brand’s commitment to the area but also highlights the potential for growth in the northeast market.
Changes in Union Square and the retail landscape
The retail environment in Union Square is undergoing significant changes, with several brands, including Hollister and FatFace, also closing their stores. However, there is optimism for Superdry fans, as the brand is exploring options to maintain a presence in Aberdeen, albeit in a different location. The arrival of Victoria’s Secret is expected to inject new life into the shopping center, offering customers a diverse range of products, including lingerie, sleepwear, athleisure, and fragrances.
Victoria’s Secret’s unique offerings
Victoria’s Secret is well-known for its fashion-inspired signature lingerie and has built a reputation for providing affordable yet luxurious products. The brand’s expansion into Aberdeen aligns with its strategy to tap into new markets and reach a broader audience. The job advertisements for positions such as store manager and assistant store manager indicate that the company is gearing up for a successful launch.
Looking ahead
While no official confirmation has been provided by Victoria’s Secret regarding the new store, the excitement surrounding its potential opening is palpable. As the brand prepares to make its mark in Aberdeen, it is poised to become a key player in the local retail scene, attracting both loyal customers and new shoppers alike.
