Ramsdens navigates unexpected challenges to establish a new presence in Elgin.

Ramsdens faces unprecedented challenges

Ramsdens, a well-known national pawnbroker with 170 stores across the UK, has recently made headlines following the abrupt closure of the St Giles Shopping Centre in Elgin. The centre’s owner, facing crippling debts, shut down operations in January, leaving many businesses, including Ramsdens, scrambling to find new premises.

Chief Executive Peter Kenyon, who has nearly two decades of experience leading the firm, described the situation as uncharted territory, emphasizing the urgency and stress of relocating within a mere two weeks.

Rapid response to a crisis

Despite the challenges, Ramsdens has successfully established a new permanent location at 12 Batchen Street, marking a significant milestone as the first national chain to set up shop after the St Giles Centre’s closure.

Mr. Kenyon noted that the decision to remain in Elgin was made early on, reassuring staff during a tumultuous time. The new store, previously occupied by LCTG hairdressers, was strategically chosen for its town centre location, ensuring accessibility for the community. Kenyon’s hands-on approach included traveling from Middlesbrough to Elgin to expedite the search for a new site.

Community focus and future prospects

Ramsdens’ new Batchen Street location is designed to cater to the local community, with Mr. Kenyon highlighting the importance of foot traffic and proximity to key landmarks like the bus station. The store’s larger space allows for an enhanced customer experience, featuring a bright and modern design that aims to attract shoppers. Kenyon expressed optimism about the store’s potential, stating that while Batchen Street is known for its cafes, Ramsdens offers a unique service that could draw more visitors to the area. The company has a history of loyalty among its customers, which bodes well for its future in the new location.

Looking ahead

As Ramsdens settles into its new home, the company is focused on building relationships within the Elgin community. Kenyon acknowledged that the firm had previously considered relocating to Elgin High Street but ultimately decided to stay in the St Giles Centre until the unexpected closure. Now, with a fresh start on Batchen Street, Ramsdens is poised to thrive in a vibrant area filled with cafes and shops. The leadership’s commitment to community engagement and customer service will be crucial as they navigate this new chapter.