Christine Fraser's retirement marks a new chapter for Elgin's business community.
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The evolution of Elgin’s town centre
Elgin, a town steeped in history, has witnessed significant transformations over the past few decades. With the retirement of Christine Fraser, the owner of Xanadu Ladies Fashions and Bridal Boutique, the conversation around the future of Elgin’s town centre has gained momentum.
Christine, who has dedicated 30 years to her business, reflects on the changes that have shaped the retail landscape since she opened her doors in 1995. Back then, the High Street was bustling with traffic, and the concept of online shopping was still in its infancy.
Today, the town centre faces new challenges, including the recent closure of the St Giles Centre, prompting a need for revitalization.
The role of young entrepreneurs
Christine believes that the next generation of business owners will play a crucial role in revitalizing Elgin’s town centre. Her optimism stems from the energy and innovation that young entrepreneurs bring to the table. “People still want to shop, and we just need to come together,” she emphasizes. She suggests that establishing a business association, similar to those in Forres and Lossiemouth, could foster collaboration and support among local businesses. This approach has proven beneficial in those towns, leading to a surge in new shops and a vibrant community spirit.
Future prospects for South Street
As the redevelopment of South Street progresses, Christine envisions a bright future for the area. She notes that once the construction is complete, it will become a thriving hub for businesses. “I think South Street is going to be a really good street business-wise once the building works are completed,” she states. The revitalization efforts are expected to attract more foot traffic and encourage new ventures, ultimately contributing to the town’s economic growth.
Reflecting on a successful journey
For Christine, the journey of running Xanadu has been a rollercoaster of experiences, filled with cherished memories and connections with loyal customers. As she prepares to close this chapter of her life, she expresses gratitude for the support she has received over the years. “It’s amazing to see everyone come in to say goodbye. I will miss all the customers and the shop,” she shares. Looking ahead, Christine plans to sell or lease the building that has housed her boutique for three decades, hoping to see it continue as a space for new business ventures.
Conclusion: A call to action for the community
Christine Fraser’s retirement serves as a poignant reminder of the importance of community and collaboration in fostering a thriving business environment. As Elgin navigates the challenges of modern retail, the involvement of young entrepreneurs will be vital in shaping the town’s future. By coming together and supporting one another, the business community can ensure that Elgin remains a vibrant destination for shopping and social interaction.
