The “Lapo–shirt” for men from Lapo Elkann’s Italia Independent label has been released, and will cost about 50 euros.
The series of shirts have been designed with logos referring to the famous Italian celebrity and include everything from a rip-off of Italy’s favourite George Clooney and Martini ad, “No Martini, No Party”, to slogans of “Lapers” and “Just Play”.
Talk about voyeurism! The Lapers and Just Play slogans refer to an incident when Elkann participated at an NBA basketball game from the sideline.
See the video of the funny incident after the jump.
Another slogan on the shirt says “777 Mission Independent”, referring to Elkann’s Italia Independent label and his birthday of October 7, 1977.
For more details, or to order your Lapo shirt, go to the Italia Independent website.
Lapo Elkann shirts from Italia Independent