Via the much-awaited new film from Rob Marshall, the musical Nine, Alfa Romeo is doing some promotion of its new MiTo model.
The film is a musical movie adaptation of Federico Fellini’s famous 8 1/2 film, with an incredible cast and all the glitz and glamour magnified of Chicago, Marshall’s other famous musical effort.
What Alfa Romeo has to do with all this is anyone’s guess – a special edition? Just a sponsor? Whatever the case, the MiTo is still a sexy car.
“Be Italian, Drive Passion” is an advertising slogan that works.
