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Francesco Totti as Father Christmas

23 April, 2020
For some diversion on Sunday after Christmas, here is the Vodafone Christmas Card commercial featuring Italy’s star football player for Rome, Francesco Totti, as Santa Claus. He, together with his wife Ilary Blasi, is the face of Vodafone in Italy,…
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Video of sexy Jessica Alba in Campari commercial

20 April, 2020
After the Jessica Alba calendar, here is the sexy Italian woman in a Campari commercial as she goes back to being brand ambassador for the Italian aperitif drink. The actress flaunts some fiery red lepstick, the soundtrack is “Bla Bla…
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Does Italy miss Megan Gale?

20 April, 2020
With the plethora of Italian showgirls out there, you wouldn’t have thought the locals would miss Australian model Megan Gale. But it seems they still have a soft spot for the girl who actually started her career in the Belpaese…
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Belen Rodriguez removed from Italian advertising campaign?

17 April, 2020
It will be a difficult move for the Italian show girl from Argentinian origin, if Belen Rodriguez were to be sacked from her brand endorsement role at TIM: Telecom Italia. We’ve already looked at how to do advertising in Italy,…
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Italian lingerie bra trade-in scheme with Irina Shayk

16 April, 2020
When next you’re shopping for some Italian lingerie, especially if you pop in to an Intimissimi store, you might find a surprising sign out the front. It happened to me recently and I thought ‘as if!’ but it turns out…
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Funny Italian video from Heineken: mime artist attacks a drunk

11 April, 2020
A mime artist attacks a drunk guy with his juggling equipment in Heineken’s “Know the Signs” viral marketing campaign against excessive drinking. The mime artist is in Italy, and, in the funny viral commercial, the guy filming says “I’m going…
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Rome invaded by Pandas

9 April, 2020
Rome’s Piazza del Popolo has been invaded by panda statues as part of the WWF’s Oasis Day, which opens some protected areas to the public. The statues will also be placed at the Ubertino bridge in Siracuse in occasion of…
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Funny Italian commercial: donkeys balls tell the time

8 April, 2020
I’ve had a struggle trying to find the actual product in this Italian advertising campaign, but here’s a giggle for your day, with this funny Italian commercial. Subtitles are in English so you can understand what they’re saying. The big…
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Berlusconi for Italian tourism video spoof

4 April, 2020
We’ve already seen Silvio Berlusconi’s Magic Italy tourism campaign, and now the Italian prime minister has lent his voice to a television commercial encouraging Italians to explore Italy for themselves. The country is in full economic crisis mode and this…
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Advertising in Italy: Aussiebum posters appear in Milan

31 March, 2020
Advertising in Italy took an interesting turn this week, with posters for the Aussiebum guy’s underwear range (gay or not gay?) appearing around the city of Milan. My colleagues, generally holding a benign attitude towards Australia and not knowing much…
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Rob Marshall's Nine: the video with Alfa Romeo MiTo

31 March, 2020
Via the much-awaited new film from Rob Marshall, the musical Nine, Alfa Romeo is doing some promotion of its new MiTo model. The film is a musical movie adaptation of Federico Fellini’s famous 8 1/2 film, with an incredible cast…
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Nokia N97 video: Milan central station

31 March, 2020
We’ve already talked about the great Dolce & Gabbana orgy at Milan’s central train station, but this time advertising in Italy takes a sober turn with the “making of” video for the Nokia N97 poster at the station. Not as…
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Madonna pre-photoshop in D&G; campaign

26 March, 2020
We’ve seen a few of these pics of Madonna playing housewife in Dolce and Gabbana’s advertising campaign, but this is the first we’ve seen of the un-photoshopped pics. Leaving aside just who the person is who released these pics, Madonna…
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